Bearded Badass Beef Rub… I mean, can it get any better? Yeah, I don’t think so. First you have the beard, then you add a touch of badass and you then you get us hooked at beef. This rub goes great on almost any protein. We have used it on pork, chicken, fish, elk and even… yes beef. This rub went through many months of pain, research and development before the bearded one said we can sell it and once he gave the ok we went to town. This is our number 1 selling seasoning hands down and I know you will love it as much as the bearded one.